Apple is getting in on the hottest new trend in women’s health: perimenopause. The company announced at its WWDC 2026 event on Monday that it’s adding perimenopause and menopause support to its existing cycle tracking feature.

Apple has been pushing deeper into women’s health since 2019 when it added a cycle tracker to Apple Watch and iOS. The tracker lets women log key information about their menstrual cycle and fertility through its Health app.

This latest update embraces a topic that has gone mainstream, popping up everywhere from social media platforms like TikTok and Instagram to daytime TV shows like The Drew Barrymore Show. For Apple, that cultural moment points to both a product opportunity and a ballooning market: according to research published in the journal Menopause, an estimated 1.1 billion women worldwide were postmenopausal as of last year, and digital health tools targeting that demographic have attracted significant investment in recent years.

In February, for example, five-year-old Midi Health — which initially focused on perimenopause and menopause care — raised $100 million in a Series D round led by Goodwater Capital, reaching a $1 billion valuation.

According to Apple’s Stacey Ford, vice president of OS product management, women can be able to receive notifications when their cycle patterns are suggestive of perimenopause.

Ford said the feature also allows users to log symptoms and read educational information, “so you can understand more about what’s going on with your body and be better prepared to talk to your doctor.”