AI costs spiral as firms lose spending control
Synopsis
In another instance, Microsoft reportedly cancelled Claude Code licences due to growing token bills. Uber said it exhausted its 2026 AI budget in just four months. Companies are drowning in token bills due to heavy spending on AI tools without clear returns, success metrics, or guardrails.
Seven global firms, including Uber, Microsoft, Commonwealth Bank of Australia, GitHub, Cursor, Klarna and Duolingo, have reportedly either pulled back on AI spending, changed pricing tiers or even rehired engineers to save on ballooning AI costs.
ETtechA recent report by brokerage firm Jefferies noted that “AI for now is costing more money than it is saving.” Jefferies estimated that global AI capital expenditure could touch $4.7 trillion by 2029, of which $2.6 trillion will be spent on tech hardware. Engineers are racing to top the charts on a new productivity metric: Tokenmaxxing.
According to some experts, staff are said to be using AI for what may be regarded as unnecessary tasks by stuffing prompts with unnecessary context, running endless agent loops, or feeding it with large documents, burning up tokens. Some even ask questions such as “How’s the weather?”
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