Ecommerce major Amazon’s quick commerce arm, Amazon Now, is launching 100 large fulfilment centres across cities such as Bengaluru, Chennai, Delhi-NCR, Hyderabad and Mumbai, as it expands its product assortment in the rapidly growing sector.

These 20,000 sq ft facilities will accommodate four to five times more products than a typical Amazon Now fulfilment centre, which currently holds 15,000–20,000 stock-keeping units (SKUs).

This development comes ahead of Amazon's annual Prime Day event, set to take place in July.


“Beyond daily essentials, customers will be able to order products across categories such as electronics, fans, humidifiers and other everyday items. Some products will be delivered in 10 minutes or less, while others may take between 10 and 20 minutes depending on the distance,” said Abhinav Singh, vice-president, operations, Amazon India, APAC, Middle East, Africa and Türkiye, in a conversation with ET.

This will supplement the launch of 1,000 dark stores across 100 cities that Amazon announced in February. As part of its commitment to invest $15 billion in India by 2030, Amazon said in April that it would invest an additional $233 million in its infrastructure and operations network in the country.

Rivals Blinkit, Instamart and Zepto have expanded into several long-tail categories over the past few years, and these non-grocery categories now account for 25–30% of the sector’s sales, according to analysts.

In the past, incumbents experimented with the large dark store concept, but it did not become the sector’s dominant operating model. Instamart, for instance, launched ‘megapods’—ranging from 10,000 to 12,000 sq ft in size and stocking about 50,000 SKUs.

Talking about the operational efficiency of large stores, Singh said, “Technology for predicting hyperlocal demand patterns and supply chain efficiency will contribute to a leaner cost structure.”

Andy Jassy, the company’s CEO, said during its March quarter earnings call that Amazon Now’s orders are growing 25% month on month.

In a conversation with ET last week, India country manager Samir Kumar said, “We are in this to win it and are going to be a market leader in the near future. We were slow out of the gate, but we were not sitting idle. We were figuring out what we should do and how we should serve our customers in this format.”

Amazon's push comes as competition in quick commerce intensifies. Its ecommerce rival Flipkart is also aggressively expanding its Minutes operations. Amazon Now is currently adding at least two dark stores a day and has a store count of about 500, according to people in the know. Flipkart Minutes has been adding nearly 100 stores a month since March this year and is expected to reach 1,100–1,200 stores by July 2026.