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Apple’s new AirPods Pro 3 video highlights ‘world’s best’ in-ear active noise cancellation

Published on

June 16, 2026

Via 9to5Mac - TechRyan Christoffel

Apple’s new AirPods Pro 3 video highlights ‘world’s best’ in-ear active noise cancellation

Ryan Christoffel | Jun 11 2026 - 10:19 am PT

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AirPods Pro 3 are currently their lowest price ever at $179 on Amazon (down from $249), and today Apple debuted a new video promoting the product and its Active Noise Cancellation.

Footballer Vini Jr. stars in new AirPods Pro 3 video as World Cup begins

The World Cup kicks off today, and Apple has partnered with renowned footballer Vini Jr. of Real Madrid for its latest marketing video.

AirPods Pro 3 are the focus of the video, which sees Vini Jr. dancing around town, care-free, while enjoying the “world’s best in-ear Active Noise Cancellation.”

You can watch the video below:

Apple says AirPods Pro 3 can block up to 2x the noise that AirPods Pro 2 could, which itself doubled the performance of the original AirPods Pro.

If you plan to watch the World Cup, it’s highly likely that you’ll see Apple’s new ad pop up on TV several times in the coming weeks.

What do you think of the new AirPods Pro 3 video? Let us know in the comments.

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Ryan Christoffel iryantldr

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.

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