Nothing just unlocked a huge Best Buy expansion

Nothing has spent years building a reputation around products that look nothing like the sea of identical gadgets filling store shelves. Transparent backs, quirky design, and glyph matrix have helped the company carve out a recognizable identity in a market where most phones blur together.

Now, the brand is taking a major step toward becoming a more mainstream player in the US. Nothing announced that its smartphones and audio products are now available at more than 500 Best Buy locations nationwide. If in-store shopping isn’t your thing, Nothing’s entire product lineup is also available on Best Buy’s website.

The expanded retail presence includes devices such as the Phone 3, Phone 4a Pro, Headphone A, and Ear 3. More importantly, shoppers can finally get hands-on time with the products before buying. That’s a bigger deal than it might sound. Nothing’s hardware has always leaned heavily on design, and features like its signature transparent aesthetic or the Phone 4a Pro’s eye-catching Glyph Matrix are far easier to appreciate in person.

The move follows Nothing’s expansion into Best Buy stores in Canada last year, suggesting the company is becoming increasingly confident about its prospects in North America. And the numbers appear to back that confidence. According to Nothing, its US business grew rapidly in 2025, with unit sales jumping 120% and revenue surging 175%. Those gains indicate that the company is attracting not just attention, but also buyers willing to spend more on its products.